Photo ID Badge Supplies & Card Printers.
Everything for your badge.
Retractable reels.
Colors, shapes, and clip styles — standard, heavy-duty, and MRI-safe, all with the same signature smooth pull.
Lanyards.
Breakaway, woven, and heavy-duty — built to last every shift.
Badge holders.
Rigid, vinyl, waterproof, RFID-blocking — every card format, ready to ship.
Badge Buddies
Role recognition at a glance — color-coded titles readable across the room.
ID card printers.
Magicard 300
The workhorse of badge offices — HoloKote® anti-fraud watermarking built into every card, no special supplies needed.
Magicard 600
Sharper, faster, higher-res — with custom HoloKote® watermarking for high-volume badge programs.
Magicard Prima 8
Retransfer printing for flawless, over-the-edge cards — the step up for high-security, high-volume badge programs.
Magicard Pronto100
Compact and budget-friendly — hand-feed a card and print full-color badges right from your desk.
DTC1250e — Direct-to-Card
DTC1500 — Dual-Sided
HDP5000e — Retransfer
Sigma DS1 — Direct-to-Card
Sigma DS2 — Direct-to-Card
Sigma DS2C — Instant ID
Primacy 2 — Direct-to-Card
Badgy200 — Starter Bundle
Zenius — Single-Sided
DTC4250e — Encoding Options
Smart-31S — Direct-to-Card
Smart-81 — Retransfer
Shop our top sellers.
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Translucent Badge Reel with Swivel Clip
Lanyard & Badge Reel Combo
Double Clip Anti-Flip Lanyard
Solid Color Badge Reel with Swivel Clip
Rigid Clear Vertical Badge Holder
Custom Badge Buddy (Horizontal)
Woven Lanyard with Bulldog Clip
Custom Badge Buddy (Vertical)
Premium Breakaway Lanyard
Visor Fuel Card Holder
Badge Reel with Belt Clip
Custom BadgeBottoms® (Vertical)
Custom BadgeBottoms® (Horizontal)
Three-Card Vertical Badge Holder
Waterproof Badge Holder with Lanyard
Open-Face Vertical ID Holder
Make it yours.
Custom lanyards
Full-color printing on both sides. Design yours online in minutes.
Customize
Custom badge reels
Your logo on the face of our signature no-twist reels.
Customize
Custom badge holders
Branded holders that put your logo on every badge.
Customize
Custom event badges
For conferences, festivals, and VIP events, designed your way.
Customize
Custom luggage tags
Durable printed tags for crews, teams, and corporate gifts.
CustomizeShop by your industry.
Hospitals & health systems
Standardize role ID across every unit with badge buddies, belt-clip reels, and armband holders. Volume pricing and fast reorders for entire departments.
Offices & corporate teams
Onboard whole teams in one order: lanyard + reel combos, rigid card holders, and lanyards custom printed with your logo. Volume pricing and fast reorders.
Schools & districts
Outfit every campus from the front office to the field trip. Safety breakaway lanyards, hall passes, and alarm-badge holders priced for district-wide orders.
Manufacturing, warehouse & fleet
Gear that survives the floor and the road: fuel card holders for every visor, KEY-BAK carabiner reels, and heavy-duty holders built for daily wear.
Fast. Reliable.
Trusted.
For 25 years, we've supplied the badges America works in. In the last 12 months alone, we shipped 2.4 million+ badge supplies across 15,000+ orders — to hospitals, universities, school districts, and government agencies nationwide.
Call 1-800-380-6726 and a real person answers. We quote fast, ship fast, and keep pricing honest — the responsiveness enterprise buyers count on, from an independent, family-owned company.
See what the buzz is about.
Read our 44,000+ reviews"Overall the best products and excellent customer service. This is the only brand I use!"
"Quick to respond to questions. Haven't raised prices or let quality go... I even get people message me after 5 years their reel is still going strong."
"Found exactly the badge holder I needed to meet the requirements for working at a federal agency."
"The only site I even consider for anything badge, ID, or key related. Great products, great service, great prices, no minimum quantities... great!"
"Fast quality products at a fair price. Why aren't more businesses like you!? Keep up the great work and service."
"Love these reels! This company is awesome and customer service is top notch."
"Great quality, good prices, fast shipping."
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